Yes. The massive improvement plans for the northern Chaoyang District, between the fourth and fifth ring roads, have not gone unnoticed by Beijing's development community, and many developers who own sites near the Asian Games Village have begun targeting the high end of the market. Some owners of sites zoned for residential development in the northeastern and northwestern parts of the central city, in a bid to stimulate greater purchasing interest, have even altered their development concepts with the Olympic games in mind.